© WBD Sports Events Limited. 2026
MTB World Series
Article - 29 Apr 26

GOBIK partners with WHOOP UCI Mountain Bike World Series to Power Cross‑country Racing and Fan Engagement

GOBIK becomes the Official Technical Apparel Supplier for Cross-country disciplines in the WHOOP UCI Mountain Bike World Series through a long-term partnership. The partnership will come to life through the ‘Best XC Rider of the Event’ activation, directly linking on track performance with fan engagement.

Warner Bros. Discovery (WBD) Sports Europe and GOBIK are proud to confirm a new long-term partnership, naming GOBIK an Official Supplier of the WHOOP UCI Mountain Bike World Series for the three next seasons.

The Spanish cycling clothing brand joins the WHOOP UCI Mountain Bike World Series as the Official Technical Apparel Supplier across all UCI Cross-country Short Track (XCC) and UCI Cross-country Olympic (XCO) World Cup events. Cross‑country is defined by intensity, explosiveness, endurance and technical skill, values that strongly resonate with how GOBIK positions itself as a brand.

Beyond its visibility as Official Supplier, the partnership will come to life through a dedicated activation designed to create a direct connection between elite sporting performance and the fan community. At every UCI Cross-country World Cup round, fans will be invited to elect the ‘Best XC Riders of the Event’. Throughout live broadcasts of the Elite races, viewers will be prompted to scan an on-screen QR code and vote for their standout rider of the weekend - across both the men’s and women’s fields - via WHOOP UCI Mountain Bike World Series’ official platforms. Performances in both XCC and XCO will count, with voting remaining open until the final moments of the race, blending on-track action with real-time digital engagement.

At the end of each event weekend, the two winning Elite riders will be rewarded with a bespoke WHOOP UCI Mountain Bike World Series x GOBIK jersey, specifically designed for that round, and complemented by a prize purse.

In addition, one participating fan will win a signed replica jersey from the Best XC Riders of the Event, further strengthening the connection between athlete, brand and community.

All jerseys will form part of a special limited-edition collection celebrating the WHOOP UCI Mountain Bike World Series, alongside additional technical apparel. These collector’s items will be available for fans to purchase on-site at every round within the fan zone, as well as on GOBIK’s official website.

sLoWcAb7AIzHExtLjEcqG3KVX0GZzji7LCjBgwNO.jpg

Alberto García, co-founder of GOBIK, stated: “For us, this long-term collaboration is much more than an agreement: it is a way to continue supporting a sport that is part of our DNA. We want to be where the highest level of mountain biking happens, bringing innovation and building a real connection with its entire community.”

Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We’re thrilled to welcome GOBIK on board as an Official Supplier of the WHOOP UCI Mountain Bike World Series for the coming seasons. GOBIK has been part of the mountain bike community for many years, supporting and outfitting teams across the UCI World Cup circuit for almost a decade. It’s fantastic to see them extend their involvement in the sport, and we’re especially excited about this new activation, which will allow us not only to spotlight standout riders at every round, but also to put fans at the heart of the experience by giving them a voice in the process, strengthening the connection between the Series and its global audience in what we’re calling the year of the fan.”

Currently, GOBIK outfits four of the 20 WHOOP UCI Mountain Bike World Series teams set to contest the full Endurance season this year: Cannondale Factory Racing, Wilier Vittoria Factory Team, Mondraker Factory Racing and Bixs Race Team. This alliance with the WHOOP UCI Mountain Bike World Series reflects GOBIK’s ambition to further expand its international footprint and consolidate its position within the mountain bike ecosystem.

GOBIK’s journey with the WHOOP UCI Mountain Bike World Series gets underway this weekend with the season opener in MONA YongPyong, South Korea – marking the return of the UCI Mountain Bike World Cup to Asia for the first time in 25 years.

Share

Latest news

Article
29 Apr 26
Where to Watch WHOOP UCI Mountain Bike World Series Action in 2026
Short Track
Cross-Country
Downhill
Enduro

Ahead of the opening round of the 2026 WHOOP UCI Mountain Bike World Series in MONA YongPyong, South Korea on 1-3 May, Warner Bros. Discovery (WBD) Sports has finalised a standout roster of broadcast partners and agreements to ensure comprehensive coverage of the series to fans worldwide.Every UCI Cross-country and UCI Downhill World Cup round will be broadcast live and on demand through WBD’s channels and platforms, including Eurosport (across Europe) and TNT Sports (in the UK and Ireland) with streaming also on HBO Max as well as around the world through WBD’s broadcast partners.Fans can follow the UCI Enduro World Cup through a range of dedicated content, including course previews featuring the route and its key sections, practice day and race day video highlights on the official YouTube channel, key race moments on social media and live timings on the official WHOOP UCI Mountain Bike World Series website.WHERE TO WATCHMountain bike fans across Europe can enjoy live coverage of the Elite UCI Cross-country Olympic (XCO), Cross-country Short Track (XCC) and UCI Downhill World Cups in the following territories:Albania, Andorra, Armenia, Austria, Baltics, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Faroe Islands, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Italy, Kazakhstan, Kyrgyzstan, Liechtenstein, Luxembourg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Tajikistan, Türkiye, Ukraine – HBO Max / EurosportIreland – TNT SportsUnited Kingdom – HBO Max, TNT SportsFans in Indonesia, Macao, Malaysia, Mongolia, Papua New Guinea, Samoa, Philippines, Singapore, South Korea, Chinese Taipei and Thailand can watch live coverage of every round on Eurosport World, while fans in the USA will be able to stream coverage on HBO Max.Live coverage of every round will also be available throughout the season in Australia on Stan Sport, in Canada on FloSports and in LATAM on DirecTV and MTBWS TV.Additional sub‑licence agreements may apply on a round‑by‑round basis, with full details published ahead of each event.In markets without WBD platforms or sub‑licence partners, such as the African continent or New Zealand,, coverage will be available on MTBWS TV, the evolution of WBD Sports’ distribution partnership with streaming service Staylive. For more information, visit the WHOOP UCI Mountain Bike World Series official website to check availability in your location.In addition to coverage of Elite racing at UCI Cross-country and Downhill World Cups, the racing at the Junior UCI Downhill World Cup will be available to watch throughout the season on HBO Max (in all available territories) and MTBWS TV via subscription.WHERE TO WATCH: MONA YONGPYONG, SOUTH KOREAThe 2026 WHOOP UCI Mountain Bike World Series season kicks off this weekend in MONA YongPyong (South Korea).  In addition to the above, cross-country and downhill coverage of this round will also be available in the following territories on the following channels and platforms:Czechia – CT Sports (Only Elite XCC, Elite Downhill and Women Elite XCO races live)Switzerland, Liechtenstein – SRG/RSI (Only Elite XCC and XCO races live)South Korea – KBSN (Only Elite Downhill races live)ENHANCED BROADCASTLast season saw the introduction of a range of new broadcast features designed to help fans better understand the racing and connect more closely with teams, with these innovations set to continue in 2026.Broadcast graphics will continue to maximise on-screen visibility and increase media value for teams, athletes and brands, by incorporating elements such as headshots, race bike images, team logos, colours, career numbers and national flags. Together, these elements create a cohesive and instantly recognisable visual identity across events and media platforms.WBD will also continue to provide deeper context for fans at home, with accessible, data-driven insights such as heart-rate zones and athlete strain metrics during races, all powered by WHOOP. FPV drones will continue to be integrated into the live broadcast, providing dynamic aerial angles and immersive perspectives that enhance the viewing experience and bring fans closer to the action.Supporting the storytelling of the series and its athletes, Ashleigh Wilmot, Josh Carlson, Oli Beckingsale and Ric McLaughlin will return to screens for live coverage, with former Enduro rider Elliott Heap joining as a presenter across all Enduro video content.In addition to live coverage, the round up show The B Line will deliver a more entertaining, exclusive take on each downhill and cross-country race weekend, featuring athlete perspectives, behind‑the‑scenes insights and untold anecdotes that bring the characters, chaos and personality of the sport to life. Following each race weekend, The B Line will be published every Monday on the WHOOP UCI Mountain Bike World Series YouTube channel.In 2025, the WHOOP UCI Mountain Bike World Series saw record-breaking worldwide TV viewership, generating over 87 million cumulative views across the season. The majority of the audience was driven via WBD’s channels and platforms (HBO Max, Eurosport, discovery+ and TNT Sports), with growth was fuelled by thousands of hours of racing broadcast on over 25 partner TV and streaming channels, reaching fans in over 150 countries and territories worldwide.Following the start of the UCI Cross-country and UCI Downhill World Cup, the UCI Enduro World Cup launches in Loudenvielle-Peyragudes (France) on 28 May.

Article
27 Apr 26
The Road Ahead: 2026 UCI Enduro World Cup Season
Enduro

After a record-breaking 2025 season of the WHOOP UCI Mountain Bike World Series, the UCI Enduro World Cup returns in May, with updated regulations, rankings and qualification pathways as the world’s top riders line up on a new calendar in pursuit of overall honours.The season opens with two one-day races in Loudenvielle–Peyragudes (France) and Saalfelden Leogang–Salzburgerland (Austria), before moving into a sequence of two-day events beginning in Val di Fassa–Trentino (Italy). Following this, riders will head to La Thuile–Valle d’Aosta (Italy), which marks the halfway point of the season and features the return of the night stage, before two-day racing resumes in Aletsch Arena–Bellwald, Valais (Switzerland) and Morillon, Haute-Savoie (France).After dominating last season, overall winners, Slawomir Łukasik (Yeti/Fox Factory Race Team) and Ella Conolly, will be back between the race tapes, aiming to defend their titles. Both claimed their first UCI Enduro World Cup wins and proved they had developed a taste for it, each finishing the year with three race victories in addition to the overall title. Replicating that success will not come easily, however, with a deep and competitive field ready to challenge, including Alex Rudeau, Lief Rodgers, Elly Hoskin and Simona Kuchynková (Cube Action Team), all of whom established themselves as genuine contenders over the course of last season.Fans can follow the action throughout the year with comprehensive coverage at every round, including detailed course previews featuring the route and its key sections; practice day and race day video highlights on the official YouTube channel, key race moments on social media, live timings on the official WHOOP UCI Mountain Bike World Series website and a highlights programme broadcast on TNT Sports and Eurosport a week after the event. This season, former Enduro rider and Enduro World Series (EWS) Under 21 Champion Elliott Heap joins the team as a presenter for all video content, bringing valuable first-hand race experience and in-depth insight and analysis.Amateur riders will once again get their chance to test themselves on the same trails - and now on the same days - as the sport’s elite through the Enduro Open. In Loudenvielle–Peyragudes, Saalfelden Leogang–Salzburgerland, Val di Fassa–Trentino, Aletsch Arena–Bellwald, Valais, and Morillon, Haute-Savoie, participants will drop in just hours before the professionals and then wait at the finish line to compare their times directly with them on the same terrain under the same conditions. New age categories, as well as a pairs category, have also been introduced to create more competitive and rewarding racing by grouping riders into narrower bands. Registrations for all rounds are now open.NEW FOR 2026The Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports have introduced updates to the regulations, rankings and qualification pathways for the UCI Enduro World Cup. These changes aim to align Enduro with the Downhill and Cross-country formats, ensuring consistent regulations within the WHOOP UCI Mountain Bike World Series while expanding opportunities for riders to compete at UCI World Cup level. From 2026, Enduro riders will earn UCI Ranking points instead of Global Ranking points, aligning the format with the wider cycling ecosystem. UCI ranking points will be awarded at all Enduro races on the UCI International Calendar.The introduction of the UCI Enduro ranking system creates a second pathway into the UCI Enduro World Cup, with the top 50 men and top 50 women in the rankings at the time of entry earning automatic qualification.The Global Ranking list used for 2025 qualification has been frozen, with the top 300 men and top 75 women (as of 31/12/2025) securing automatic qualification for the full 2026 UCI Enduro World Cup season.Other ways to qualify for the UCI Enduro World Cup include:Any rider registered with a WHOOP UCI Mountain Bike World Series Team or UCI Mountain Bike TeamCurrent UCI World Champions, Continental Champions and National ChampionsThe Top 50 Men and Top 50 Women in the UCI EDR Individual RankingEach National Federation also receives additional quota places to use at their discretion – three per Elite category and four per Junior category - allowing them greater flexibility to select and enter riders alongside those who qualify through standard allocation criteria.More information on the full UCI Regulations can be found here.The 2026 WHOOP UCI Mountain Bike World Series season kicks off on 1 May in MONA YongPyong, (South Korea) with cross-country and downhill action. The UCI Enduro World Cup and Enduro Open begin in Loudenvielle-Peyragudes (France) on 28 May.

Article
27 Apr 26
Leave No Trace, Leave a Legacy: WHOOP UCI MTB World Series Unveils Expanded CSR Roadmap
Short Track
Cross-Country
Downhill
Enduro

Every year, Earth Day provides an opportunity to reflect on the future of our planet, on global sustainability and on the actions that individuals and organisations can take to protect the environments in which we live and work.Today, Warner Bros. Discovery (WBD) Sports is pleased to share an update on its Corporate Social Responsibility (CSR) roadmap for the WHOOP UCI Mountain Bike World Series, an initiative that has been steadily developed since WBD Sports Europe was appointed global promoter of all major UCI Mountain Bike World Cups in 2023.Last season was marked by a host of key milestones, including WBD Sports’ commitment to the UCI Climate Action Charter and the official launch of the Women in Mountain Bike program. In 2026, these efforts will ramp up even further with a concrete roadmap designed to align all championship stakeholders around a shared ambition: to leave no trace, but to leave a legacy.A FRAMEWORK FOR A LASTING LEGACYLeave No Trace, Leave a Legacy sits at the heart of the CSR roadmap, developed to encompass the WHOOP UCI Mountain Bike World Series’ initiatives at every level.Recognising that mountain biking is part of the future of the mountain regions and therefore shares a responsibility for their protection, the program aims to safeguard outdoor ecosystems, strengthen local communities and create a positive, long-lasting legacy.The roadmap focuses on trail stewardship, prioritising the protection, maintenance and regeneration of the trails and ecosystems that host the WHOOP UCI Mountain Bike World Series, while recognising the vital role outdoor communities play in the social and economic life of mountain regions.Beyond on‑site actions, it also seeks to embed sustainability into the wider culture of elite mountain biking, leveraging the influence of athletes to drive and inspire meaningful change that reaches well beyond the series.LAUNCH OF THE LEGACY AWARDOne concrete action launching this year is set to become a key barometer for stakeholder engagement: the first edition of the Legacy Award. Designed to recognise impactful initiatives, share best practices, encourage innovation and leadership and inspire the wider ecosystem, this award will play a central role in bringing the CSR roadmap to life.Riders, teams and local organising committees will be invited throughout the season to submit evidence of their own CSR initiatives in order to be considered for the Legacy Award. All submissions will be reviewed by a jury -to be announced- which will assess each entry and select the winner.The Legacy Award recipient will be presented and celebrated at the end of the season as part of the new WHOOP UCI Mountain Bike World Series Awards Ceremony, taking place in Lake Placid on 4 October. More information will be shared in due course.A COLLABORATIVE APPROACHTo drive the day‑to‑day work across all CSR‑related areas, a dedicated CSR Committee has already been established. Its role is to reinforce the importance of the WHOOP UCI Mountain Bike World Series’ CSR roadmap at all levels and actively involve all stakeholders in this journey.Led by Anja Rodenbroker, Women in Mountain Bike Ambassador for WBD Sports, and Gautier De Stoppani, CSR Strategy Project Leader at WBD Sports Europe, the CSR Committee brings together representatives from all Local Organising Committees, along with one representative per format (Endurance and Gravity). It serves as the main forum to discuss, coordinate and amplify CSR initiatives developed across the series.In support of the ambitious goals set out in the CSR roadmap, the newly created Committee will also collaborate on the development and rollout of a new tool, TrailGuard. Designed to structure, centralise and automate the collection of CSR-related information, this new platform aims to make evaluation processes and reporting more efficient and consistent across the series.

Don't miss out

Sign up for latest news now
Series partner
WHOOP
Main partners
MONSTER ENERGYMichelinShimano
Official Partners
MotulSCOTT Rockshox
Official Suppliers
FacomGoProCommencalMavic
Brought to you by
UCIWarner Brothers Discovery Sports
©WBD Sports Events Limited. 2025