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MTB World Series
Article - 10 Sep 26
Short Track
Cross-Country
Downhill

Fans Tune In and Turn Up: WHOOP UCI Mountain Bike World Series Hits New Benchmarks in 2026

With over a quarter of a million fans welcomed on-site so far, the 2026 WHOOP UCI Mountain Bike World Series is setting new benchmarks across live attendance, streaming audiences and digital engagement.

Strong broadcast performances, growing digital engagement and more than 300,000 fans attending in person have defined the first two blocks of racing - in Asia and Europe - of the 2026 WHOOP UCI Mountain Bike World Series*. With two-thirds of the 2026 calendar now complete, the series heads into its final stretch with a block of North American events still to come, including two new venues in Soldier Hollow (Midway, Utah - USA) and Whistler Mountain Bike Park (British Columbia, Canada).

RECORD-BREAKING VIEWERSHIP ON HBO MAX

WBD continues to air the WHOOP UCI Mountain Bike World Series to a truly global audience thanks to its owned channels (HBO Max, Eurosport, TNT Sports and discovery+) complemented by agreements with over 20 broadcast partners, including a dedicated MTBWS TV platform.

After 11 weekends of racing and 38 UCI World Cup races broadcast live, WBD’s flagship streaming platform, HBO Max, has delivered record viewership in 2026, surpassing previous benchmarks since its first mountain bike broadcast in May 2024. Average HBO Max views per round are up 45% compared with 2025, while total watch hours have also increased by 46%. Total HBO Max views this season are already close to last year’s full-season total, with three rounds of live and highlights coverage still to come. This growth has been supported by stronger digital and on-site promotion, alongside HBO Max’s global subscriber growth as the platform continues to expand into new markets.

ALWAYS ON CONTENT

WBD’s coverage extends beyond a race weekend’s on-site action and live broadcast with a 360-degree ecosystem that documents the twists and turns at every stage of the season.

The WHOOP UCI Mountain Bike World Series social channels are posting more content to more fans than ever before, with total social reach surpassing 280 million in 2026. So far this year*, the channels have generated nearly 200 million video views, close to 10 million engagements and gained more than 130,000 new followers across TikTok, Instagram, Facebookand YouTube.

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YouTube has also delivered record audiences, with the channel nearing a quarter of a million subscribers. The Elite Men’s UCI Cross-country Olympic (XCO) World Cup highlights from Nové Mĕsto Na Moravĕ set a new video views record with more than 330,000 views, while highlight packages across all formats are attracting higher average audiences per race weekend than in 2025.

This success has also been recognised by the industry, with the WHOOP UCI Mountain Bike World Series social media channels shortlisted for the SportsPro Awards 2026 alongside some of the biggest names in global sport.

The official WHOOP UCI Mountain Bike World Series website has also continued to play an integral role, providing news, updates and event information to users from across the world, with 3.5 million total page views since the start of the 2026 series, a significant increase compared to the same period in 2025.

Alongside the official website, the brand-new WHOOP UCI Mountain Bike World Series Fan App was also launched in May 2026, allowing fans to stay connected with the latest news and event updates wherever they are. Since launch, it has generated 13,000 downloads across iOS and Android users, creating another way for fans to access always-on content.

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STRONG ON-SITE ATTENDANCE

At the heart of it all are the UCI World Cup rounds themselves and the unparalleled race-day experience. From the opening round in MONA YongPyong (South Korea) to the final European stop in Les Gets, Haute-Savoie (France), over 300,000 fans have lined the courses of iconic and new venues alike, creating a vibrant and electric atmosphere that’s been felt both trackside and by viewers around the world.

They are extremely engaged with what they experience on-site too, with on site survey respondents finding that 98% would attend another WHOOP UCI Mountain Bike World Series event again, while ranking the ‘quality of racing’ at 9.1/10.

THE TEAMS AND BRANDS DRIVING SUCCESS

Beyond the growth in audiences and fan engagement, the 2026 WHOOP UCI Mountain Bike World Series season has showcased outstanding performances from the sport’s leading teams and bike brands.

In cross-country, Specialized Factory Racing, Canyon XC Racing and Origine Racing Division have emerged as the most successful teams so far this season in terms of Elite UCI World Cup victories. Their success has been driven by some of the sport’s biggest stars, including Sina Frei, Laura Stigger and Adrien Boichis for Specialized Factory Racing, Jenny Rissveds for Canyon XC Racing, and Martina Berta and Mathis Azzaro for Origine Racing Division, all of whom have delivered standout performances throughout the campaign.

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In downhill, Commencal Schwalbe by Les Orres, Specialized Gravity and Frameworks Racing / TRP have consistently produced winning performances across the opening two-thirds of the season. Five-time UCI Downhill World Cup overall winner Valentina Höll and her teammate Lisa Baumann have spearheaded the success of Commencal Schwalbe by Les Orres. Meanwhile, victories from overall Elite Men leader Jordan Williams and teammate Finn Iles have helped establish Specialized Gravity among the most successful teams in the discipline this season. Rising stars Asa Vermette and Anna Newkirk have played a key role in Frameworks Racing / TRP’s strong results throughout the campaign.

These results also underline the strength of the brands powering the sport’s top athletes, with Specialized, Canyon and Commencal standing out as the most successful bike manufacturers in Elite UCI World Cup competition so far in 2026.

CREATING A LEGACY

As part of its commitment to growing mountain biking, WBD Sports is also focused on creating a lasting legacy through its corporate social responsibility work. Its CSR roadmap has been in development since 2023, with several initiatives launching this year to spotlight the activities of WBD and its partners.

This year has seen historic change through the Women in Mountain Bike initiative – a central pillar of WBD Sports’ CSR roadmap – and the creation of a Women in MTB Working Group. Notable achievements include the first-ever rescheduling of the downhill running order at Saalfelden Leogang-Salzburgerland (Austria) with the Women Elite stars closing the show, while there have been numerous Women in MTB Events that provide networking and social meetings to bring women at the forefront of the sport together.

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The first edition of the Legacy Award will also see the CSR actions of riders, teams and local organising committees rewarded and celebrated as part of the new Golden Arrow Awards ceremony on Sunday 4th of October, following the final WHOOP UCI Mountain Bike World Series round of the year in Lake Placid Olympic Sites, New York (USA).

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Article
04 Sep 26
Mavic unveils the lightest Crossmax ever built, developed and proven at the highest level of XC racing
Short Track
Cross-Country

As an Official Supplier of the WHOOP UCI Mountain Bike World Series, Mavic has unveiled the new Crossmax Ultimate, its lightest-ever cross-country wheelset, developed in collaboration with UCI World Cup athletes and already competing on the sport’s biggest stage.Designed with one clear objective in mind, maximising speed without compromise, the new Crossmax Ultimate combines cutting-edge carbon construction, ultralight hubs and carbon spokes to deliver a wheelset weighing just 1080 grams per pair. According to Mavic, every element has been redesigned in pursuit of pure performance, resulting in significant weight savings across the rim, spokes and hub system.The French manufacturer says the wheelset was born from extensive collaboration with elite cross-country racers, drawing on athlete feedback, laboratory testing and real-world race validation. The result is a wheel designed to offer explosive acceleration, immediate engagement and exceptional handling precision on the demanding modern cross-country courses featured throughout the WHOOP UCI Mountain Bike World Series.At the heart of the Crossmax Ultimate is Mavic’s Adaptive Layup carbon rim technology, which optimises carbon fibre placement to balance low weight, stiffness and vibration absorption. Complementing the rims are carbon spokes with titanium nipples and a new ultralight hub platform equipped with ceramic bearings and a 40-tooth ratchet system designed for rapid power transfer.The performance credentials of the Crossmax Ultimate have already been demonstrated during the 2026 WHOOP UCI Mountain Bike World Series season with a victory for Katrin Embacher in the U23 UCI Cross-country Olympic World Cup in Nové Město Na Moravĕ, alongside several top-10 results from riders competing for the KTM XC Factory Racing and Mondraker XC Factory Racing teams.Nine months of field testing with professional athletes helped refine the final product before its launch, while every wheelset is hand-built and inspected at the company's Chavanod Test Laboratory in the French Alps.The new Mavic Crossmax Ultimate is available with a recommended retail price of €2,299. For more information about Mavic and its range of performance mountain bike products, visit the official Mavic website.

Article
02 Sep 26
Commencal, Day, Moseley and Minnaar to be inducted into Mountain Bike Hall of Fame
Short Track
Cross-Country
Downhill

Max Commencal, Tracy Moseley, Greg Minnaar and Stan Day are the latest to be recognised for their contribution to mountain biking, joining other legends of the sport including Rachel Atherton (2021), Steve Peat (2018) and Gary Fisher (1988) as members of the prestigious group.The quartet will officially be inducted at a ceremony that is being held in conjunction with the WHOOP UCI Mountain Bike World Series season finale at The Golden Arrows – a new annual awards event taking place on October 4 at the Lake Placid Olympic Center.But ahead of their enrollment, here’s why each is a worthy inductee of one of mountain biking’s biggest honours.MAX COMMENCALCommencal is well-known for his eponymous bike brand, Commencal Bicycles, which he founded in Andorra in 2000, and his role in the success of some of Downhill’s biggest names including Amaury Pierron (COMMENCAL/MUC-OFF by Riding Addiction), Vali Höll (Commencal/Schwalbe by Les Orres) and Myriam Nicole (COMMENCAL/MUC-OFF by Riding Addiction).His story in the sport precedes the turn of the millennium though, and he was also the founder and head designer of Sunn bicycles – the brand responsible for Nicolas Vouilloz’s record 10 UCI World Championship titles.Outside of designing race-winning machines, he has also been a driving force behind the professionalisation of downhill racing from the format’s formative days through to the modern era.TRACY MOSELEYBritish rider Moseley is one of the greats of Gravity, having dominated both Downhill and Enduro during her storied career. The pinnacle of the former came during the late 2000s and early 2010s when she won two UCI Downhill World Cup overall titles (2006 and 2011) and the 2010 UCI Downhill World Championships. After transitioning to Enduro, she clinched three consecutive Enduro World Series titles between 2013 and 2015.Although she stepped away from Enduro in 2016 to start a family, she returned to the format’s e-MTB iteration in 2020 and still competes despite starting her career more than three decades ago.Outside of racing, Moseley is a trailblazer and inspiration for generations of women in the sport, and has mentored some of the biggest names of the sport including Evie Richards (Trek-Unbroken XC), Ella Conolly and Harriet Harnden (AON Racing).GREG MINNAARThe G.O.A.T of Downhill, Greg Minnaar’s professional career is unlikely to be replicated in its success or longevity. The South African made his UCI World Cup debut in 1997 in Stellenbosch and didn’t hang up his helmet until the final round of the 2024 season. During that 27-year career, he won everything there was to in the sport, including three overall titles (2001, 2005 and 2008), four UCI Downhill World Championships (2003, 2012, 2013 and 2021), and 22 UCI World Cups and 86 podiums from 167 starts.The 44-year-old is still an ever-present at race weekends too in his new role as Team Director for Norco x adidas Race Division, where he has been influential in Gracey Hemstreet’s (Norco x adidas Race Division) progression from top-10 regular to three-time UCI Downhill World Cup winner and consistent podium finisher.STAN DAYThe fourth and final inductee is SRAM co-founder Stan Day. After introducing the Grip Shift to the world in the late 1980s, the Chicago-based component manufacturer has grown to become an integral groupset manufacturer across mountain bike, road cycling and triathlon, and its umbrella of brands include RockShox (suspension), Quarq (power meters) and Hammerhead (cycling technology company).Day was the company’s CEO from 1987 until 2019, and oversaw some of the biggest developments in componentry the sport has ever seen, including the universal derailleur hanger, a shift to 1x drivetrains and wireless shifting.In addition to helping drive groundbreaking innovations, Day is also a director on the board of World Bicycle Relief – an international non-profit that specialises in bicycle distribution programs to aid poverty relief in developing countries.

Article
31 Aug 26
UCI World Champions Crowned After Spectacular Week of Racing in Val Di Sole – Trentino
Short Track
Cross-Country
Downhill

The UCI Mountain Bike World Championships delivered a weekend packed with surprises, drama and world-class racing as the sport’s biggest stars battled for the rainbow jerseys in Val di Sole – Trentino (Italy).The action got underway with the Cross-country Short Track (XCC) races, where both titles were decided in thrilling sprint finishes. The excitement continued on the legendary Black Snake course, as the world’s best downhill riders took on one of the most demanding tracks on the calendar in their quest for UCI World Championship glory.The weekend concluded with the Cross-country Olympic (XCO) events, a true showcase of endurance, technical skill and tactical racing, featuring punishing climbs and rocky descents that pushed riders to their limits.© Michele Mondini / Val di Sole Bike LandPIDCOCK PRODUCES A CHAMPION’S RIDE TO WIN UCI XCO WORLD CHAMPIONSHIP GOLDTom Pidcock (Great Britain) produced a masterclass to claim his second UCI Cross-country Olympic (XCO) World Championship title, charging from a fifth-row start to dominate the Men's Elite race in Val di Sole – Trentino.With several of the pre-race favourites caught in traffic early on, Adrien Boichis (France) took advantage by setting a fierce pace from the gun, helping establish a seven-man lead group. Yet the course’s long, demanding climbs played into Pidcock’s hands, allowing the Briton to steadily carve his way through the field despite conceding 16 seconds during the opening laps.Fellow Briton Charlie Aldridge also wasted no time moving through the pack. Combining strength on the climbs with impressive technical skills, he helped stretch the race at the front. By the halfway mark, Pidcock had bridged across to a select group featuring Boichis, Cole Punchard (Canada), Aldridge and Martín Vidaurre Kossmann (Chile).© Giacomo Podetti / Val di Sole Bike LandOnce among the leaders, Pidcock took control. A series of relentless attacks on the climbs gradually shattered the front group, with Boichis and Punchard unable to match his pace. The decisive move came on the penultimate lap, when Pidcock accelerated on the course’s signature climb and finally distanced Aldridge.Behind them, Vidaurre Kossmann’s hopes of a maiden UCI World Championship medal came to a heartbreaking end after a puncture forced him out of contention, handing third place to Punchard.Pidcock crossed the line 17 seconds clear of Aldridge to secure a memorable British one-two, while Punchard finished a further 14 seconds back to claim bronze.Meanwhile, Mathieu van der Poel (Netherlands) was unable to replicate the form that earned him runner-up honours in Les Gets, Haute-Savoie (France), the previous weekend. The Dutchman eventually finished 30th, 4:40 adrift of his long-time rival.© Michele Mondini / Val di Sole Bike LandFREI REIGNS SUPREME TO CLAIM MAIDEN XCO RAINBOW JERSEYSina Frei (Switzerland) delivered a commanding performance to claim her first UCI Cross-country Olympic (XCO) World Championship title, mastering the demanding climbs of Val di Sole – Trentino to solo her way to rainbow jersey glory.The race began with an early setback for fellow Swiss rider Alessandra Keller, whose hopes of contention were severely compromised by a first-lap mechanical issue that dropped her outside the top 20.Fresh from their thrilling duel at the UCI XCO World Cup in Les Gets, Frei and reigning UCI World Champion Jenny Rissveds (Sweden) once again found themselves at the front of the race. However, the Swiss rider soon turned the contest into a one-woman show, using her climbing prowess to repeatedly apply pressure on the field and gradually distance her rivals.Only Martina Berta (Italy) was initially able to respond, matching Frei’s pace during the second lap as the pair opened a gap on the rest of the field. Yet Frei’s relentless tempo eventually proved too much, and by the halfway point she had broken clear to establish a solo lead.© Alice Russolo / Val di Sole Bike LandBehind her, Nicole Koller (Switzerland) bridged across to Berta, setting up an intense battle for the remaining podium positions alongside Puck Pieterse (Netherlands). While Frei continued to extend her advantage at the front, the fight for silver and bronze remained finely balanced until the closing laps.Frei crossed the line more than a minute clear to secure the biggest victory of her career. Berta edged out Koller in a sprint finish to claim the silver medal, while Pieterse finished just 18 seconds short of a podium place.In the Under-23 categories, Valentina Corvi delighted the home crowd with a dominant victory in the Women's race. Just one week after securing the UCI XCO World Cup title, the Italian rider produced another emphatic display, pulling clear to beat Swiss riders Anina Hutter and Monique Halter, who finished second and third respectively.© Alice Russolo / Val di Sole Bike LandThe Men’s Under-23 race provided a thrilling conclusion to the weekend, with France securing a one-two finish. Naël Rouffiac held off compatriot Alix André-Gallis by just nine seconds after a fiercely contested battle, while Nicholas Halter (Switzerland) completed the podium in third place.UNSTOPPABLE HÖLL CLAIMS FIFTH CONSECUTIVE UCI DOWNHILL WORLD CHAMPION TITLEValentina Höll (Austria) further cemented her place among the sport’s greats by claiming a fifth consecutive Women’s Elite UCI Downhill World Championship title. The 24-year-old has made the rainbow jersey her own since 2022 and once again proved untouchable.After qualifying third fastest, Höll delivered a near-flawless race run, attacking the upper sections of the demanding Val di Sole – Trentino course with trademark precision and confidence. Already crowned the 2026 UCI Downhill World Cup overall winner thanks to five victories this season, the Austrian will continue to wear cycling’s most coveted bands for at least another year.© Michele Mondini / Val di Sole Bike LandHer closest challenger was Lisa Baumann (Switzerland), who arrived full of confidence after finishing runner-up to her Commencal Schwalbe by Les Orres teammate at two UCI Downhill World Cup rounds this season. Baumann laid down the benchmark time and occupied the hot seat as the final rider dropped into the course, but Höll quickly found her rhythm through the technical sections and maintained her advantage all the way to the finish, securing victory by 1.7 seconds.The battle for bronze went to Harriet Harnden (Great Britain), who continued her breakthrough season by claiming her first UCI Downhill World Championship medal. Fresh from securing her maiden UCI Downhill World Cup victory in Les Gets, Haute-Savoie, just a week earlier, Harnden produced another standout performance to finish only two seconds behind Baumann and complete the podium.© Michele Mondini / Val di Sole Bike LandRAINBOW REDEMPTION: GOLDSTONE RISES TO DEFEND UCI DOWNHILL WORLD CROWN Jackson Goldstone (Canada) silenced any doubts about his form with a stunning title defence, producing a flawless run to retain his Men’s Elite UCI Downhill World Championship crown in Val di Sole – Trentino.The 22-year-old arrived at the UCI World Championships having endured a challenging UCI Downhill World Cup campaign, still searching for a first victory of the season. Yet under the pressure of being the final rider on course, Goldstone delivered when it mattered most. Riding with exceptional speed, commitment and precision across the Black Snake’s unforgiving roots and rough terrain, the Canadian laid down a benchmark none of his rivals could match.Lachlan Stevens-McNab (New Zealand) came closest to denying Goldstone after topping qualifying and producing another outstanding run in the final. However, he was edged into second place by just six-tenths of a second. Jordan Williams (Great Britain) completed the podium, capping a strong showing from the sport’s emerging generation on one of downhill’s most demanding tracks.© Michele Mondini / Val di Sole Bike LandThe Junior races, meanwhile, produced a series of surprises as pre-race favourites struggled to tame the fast and punishing Val di Sole course.In the Men’s Junior category, Jonty Williamson (New Zealand) arrived as the overwhelming favourite after winning six of the seven UCI Downhill World Cup rounds contested this season and setting the fastest qualifying time. But the Black Snake proved unforgiving, and a training crash ended his hopes of adding a rainbow jersey to his dominant campaign.Instead, the UCI World Championship title went to Raol Schneeberger (Switzerland), who delivered a composed and clinical ride to take victory by four-tenths of a second over Felix Griffiths (Great Britain). Home favourite Filippo Gilardino (Italy) delighted the local crowd by securing bronze, just over a second off the winning pace.A similarly unexpected storyline unfolded in the Women’s Junior race. All eyes were on overall UCI World Cup leader Aletha Ostgaard (USA), who arrived in Val di Sole on the back of three consecutive victories. However, the American struggled to find her rhythm on the technical Italian track and could only qualify 11th.© Giacomo Podetti / Val di Sole Bike LandThat opened the door for Tilly Broadley (Australia), who seized her opportunity in emphatic fashion. The Australian delivered a superb run to claim the coveted rainbow jersey by a commanding seven-second margin. Ostgaard secured the silver medal, while Indy Deavoll (New Zealand) completed the podium in third.BOICHIS CAPS BREAKTHROUGH SEASON WITH UCI XCC WORLD CHAMPIONSHIP VICTORYAdrien Boichis (France) delivered a perfectly timed performance to claim the Men’s Elite UCI Cross-country Short Track (XCC) World Championship title at the first attempt.The Frenchman arrived in Val di Sole – Trentino in outstanding form. After winning the Men’s Under-23 UCI World title a year earlier, Boichis has enjoyed a breakthrough season on the WHOOP UCI Mountain Bike World Series, including victories in three of his last four UCI XCC World Cup appearances.© Daniele Molineris / Val di Sole Bike LandAs expected, the race remained tightly contested throughout, with a large lead group entering the final lap together on the fast and punchy Val di Sole course. Charlie Aldridge (Great Britain) launched a decisive attack in an attempt to break the field, but only Boichis was able to respond.The pair quickly distanced the rest of the contenders and set up a thrilling duel for the rainbow jersey. Aldridge led into the closing stages, but Boichis showed exceptional composure and tactical awareness, producing a perfectly judged sprint on the finishing straight to surge past the Briton and secure the biggest victory of his Elite career.© Giacomo Podetti / Val di Sole Bike LandAldridge crossed the line to take the silver medal, while Luca Martin (France) completed a strong day for the French team by claiming bronze.STIGGER SNATCHES UCI XCC WORLD TITLE IN PHOTO FINISH THRILLERLaura Stigger (Austria) edged one of the closest finishes of the UCI World Championships to secure her maiden Women’s Elite UCI XCC World Championship title, defeating Evie Richards (Great Britain) by the narrowest of margins on the line.The race was packed with drama from the outset. Swiss teammates Ronja Blöchlinger and Alessandra Keller saw their medal hopes disappear after a collision in the lead group, taking both riders out of contention.At the front, Jenny Rissveds (Sweden) looked strong throughout as she chased a first UCI World Championship title in the XCC format. However, the race remained tightly contested, with five riders still in the hunt for the rainbow jersey heading into the final lap.© Daniele Molineris / Val di Sole Bike LandAs the pace intensified, Sina Frei (Switzerland) challenged Rissveds for control of the race, while Richards launched a bold long-range sprint that appeared set to carry her to victory. The Briton held the lead until the final metres, but Stigger produced a perfectly timed surge and bike throw on the finish line to snatch the title by mere millimetres. Richards was forced to settle for silver, while Frei secured the bronze medal.The Under-23 races also delivered memorable moments, with Swiss siblings Monique and Nicolas Halter producing impressive performances to claim a historic family double.© Daniele Molineris / Val di Sole Bike LandMonique Halter struck first in the Women's Under-23 race, attacking on the final lap to overcome Bethany-Ann Jackson (Great Britain) and secure the rainbow jersey. Makena Kellerman (United States) completed the podium in third.Not to be outdone, Nicolas Halter followed his sister’s lead in the Men’s Under-23 race. The Swiss rider launched a decisive move on the final lap to deny pre-race favourite Paul Schehl (Germany) the UCI World title, while Rens Teunissen van Manen (Netherlands) claimed bronze to round out the podium.

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