Bruni and Nicole Lay Down Markers in Downhill Qualifying

In its third season as broadcaster, promoter and organiser, Warner Bros. Discovery (WBD) Sports drove the 2025 WHOOP UCI Mountain Bike World Series to new records across broadcast, digital and social platforms, and on-site fan attendance*.2025 reached a true turning point with significant updates to UCI Regulations, including major changes to the UCI Mountain Bike World Cup qualification system and the introduction of WHOOP UCI Mountain Bike World Series Teams. These reforms build on a groundbreaking long-term partnership between WBD Sports and the Union Cycliste Internationale (UCI) launched in 2023, unifying most major mountain bike formats under a single brand for the first time.During 16 race weekends in 10 countries across three continents, 64 UCI World Cup winners were crowned, with new overall champions emerging in all-but-one Elite category, highlighting the heightened competitiveness and excitement driven by the latest reforms. On the industry side, 30 mountain bike manufacturers secured UCI World Cup victories through their trade teams during the season with Canyon leading the table, closely followed by Cube and Specialized.The 2025 season also welcomed an exciting new long-term partner venue in La Thuile – Valle D’Aosta  (Italy), which hosted the first-ever UCI Enduro World Cup night race, alongside the introduction of a thrilling Downhill course at a 2024 newcomer venue Lake Placid Olympic Region (USA) and the return of several iconic venues across South America, North America and Europe.NEW BENCHMARKS SET FOR VIEWERSHIPFor the third consecutive year, the WHOOP UCI Mountain Bike World Series saw record-breaking worldwide TV viewership. WBD’s channels and platforms (HBO Max, Eurosport, discovery+ and TNT Sports) accounted for the majority of the audience, generating over 87 million cumulative views across the season. This growth was fuelled bythousands of hours of racing broadcast on over 25 partner TV and streaming channels, extending the series’ reach to fans in over 150 countries and territories worldwide.As part of the reform, the UCI and WBD Sports also worked closely with the teams to deliver greater exposure and enhanced marketing opportunities. Broadcast graphics were upgraded to maximise on-screen visibility and increase the media value for teams, athletes and brands, incorporating elements such as headshots, race bike images, team logos, colours, career numbers and national flags. These enhancements helped raise awareness among millions of fans watching worldwide, while creating a more cohesive and recognisable visual identity across events and media platforms.In parallel, WBD continued to enhance its broadcasts to help viewers better understand the racing and provide deeper context for fans at home, with accessible, data-driven insights such as heart-rate zones and athlete strain metrics during races — all powered by WHOOP.In 2025, WBD also invested in a portfolio of non-live cycling content, with the launch of two new, original documentaries – Grit and Glory: Enduro Mountain Bike Racing, an inside look at the 2025 UCI Enduro World Cup season, and Race Bikes, a deep dive into the sport’s fastest machines.FAN-LED GROWTHWBD takes storytelling beyond live broadcasts, capturing every moment on and off the track through comprehensive digital and social coverage.During the 2025 season, more than 250,000 new users followed the WHOOP UCI Mountain Bike World Series official accounts (TikTok, Instagram, Facebook and YouTube), bringing the total follower count to 1.25 million. This season, social channels have continued to bring fans closer to the action whilst attracting new audiences to the sport, surpassing one billion impressions since the start of the WBD Sports era in 2023.This interest carried over into the expanded media coverage of the series on owned and earned platforms. The new official WHOOP UCI Mountain Bike World Series website (an essential hub for all news, previews, reports and athlete profiles) saw record-breaking volumes of traffic in 2025, generating 5 million total page views (+233% vs 2024) taking the total to more than 10 million since the series’ inception in 2023.Along with the millions of viewers watching at home and online, a record 440,000 fans attended on-site, with 97% of those surveyed saying they would return to another WHOOP UCI Mountain Bike World Series event in the future. More than 100,000 descended on Haute-Savoie alone over two weekends of racing in Les Gets and Morillon.Chris Ball, VP Cycling Events at Warner Bros. Discovery Sports Europe, said: “The third year of the WHOOP UCI Mountain Bike World Series has exceeded all expectations. What began as an ambitious vision a few years ago has now become one of the most thrilling spectacles on the international sporting calendar. With the continued support of the UCI, which has embraced our ambition for change, we have introduced reforms that are genuinely transforming the sport and elevating the experience for both athletes and fans.We are proud to see these results reflect the positive response to the changes we believed in from the outset, and we remain confident that we will continue to drive growth and innovation with every new season.”UCI President David Lappartientsaid: "From the opening rounds in Brazil in April, to four months of racing in European destinations, before returning to the American continent for the final two rounds - in the USA and Canada – the 2025 WHOOP UCI Mountain Bike World Series was an enormous success. Thanks to our collaboration with Warner Bros. Discovery Sports we have taken this leading mountain bike series to new heights, both in terms of sporting interest and international popularity. We will continue to work together to build on this success and ensure that both mountain bike athletes and fans can continue to look forward to innovative and exciting season-long competitions.”EYES ON 2026The 2025 season marked the most significant overhaul in mountain bike since the inception of the UCI Mountain Bike World Cup in 1991, reshaping the sport’s landscape, raising professional standards across the series, and elevating elite teams to new levels and new audiences worldwide. Building on these strong foundations, the 2026 WHOOP UCI Mountain Bike World Series aims to deliver another record-breaking season across all four formats.The 2026 season kicks off in May with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years. The series will also make first-time stops at Soldier Hollow, Midway, Utah (USA) and Downhill’s spiritual home of Whistler Mountain Bike Park, British Columbia (Canada), delivering on decades of anticipation from fans, teams and athletes alike. And this is just a taste of things to come, with 14 race weekend across three continents, nine countries, including two quadruple headers and a series finale in the US at the iconic Lake Placid Olympic Region.*Figures from January 1st – November 1st 2025

The WHOOP UCI Mountain Bike World Series experienced a shake-up at the start of the 2025 series.For the first time in UCI Mountain Bike World Cup history, UCI World Series Team status was introduced, which guaranteed spots on the start line at every round for 40 teams – 20 in Endurance and 20 in Gravity. The new regulations were introduced to make UCI World Cups more competitive whilst providing teams and athletes with greater opportunities for growth and visibility.While 30 of the spaces (15 across each format) were decided by UCI ranking points, five Endurance and five Gravity outfits would earn their places via yearlong wildcard spots.Fiercely contested, they were selected by the UCI and Warner Bros. Discovery (WBD) Sports based on a scoring matrix that included criteria such as UCI team ranking, UCI Continental Series participation and results, athlete profiles, sponsor profiles and media reach.In Endurance, it saw the likes of multi-discipline stars Mathieu van der Poel and Puck Pieterse’s Alpecin-Deceuninck secure its place despite missing out via UCI rankings, while Reece Wilson’s new outfit AON Racing-Tourne Campervan was guaranteed a spot in the Downhill start hut.The 2026 season will see the same five year-long wildcard spaces on offer across Endurance and Gravity, with 19 teams currently awaiting their fate to see if they’ve been selected for next season.Teams likely to be in contention include Alpecin-Deceuninck, AON Racing-Tourne Campervan, and other year-long wildcard picks from last year such as Continental Atherton, Pivot Factory Racing (Gravity), Liv Factory Racing and Mondraker Factory Racing (Endurance).ADDITIONAL SPOTS AT EACH ROUNDIn addition to the wildcard UCI World Series Team spots, there will be up to eight wildcard spots available to regular UCI Mountain Bike teams in each format at each UCI World Cup round.These follow the same selection criteria as the year-long picks, but also considers the home nation of the team as well as recent results.These round-based picks aren’t just to make up the numbers either, and teams and riders can propel themselves from wildcard entrants to major contenders – Rogue Racing’s Thibault Daprela recording a podium (Val di Sole - Trentino, Italy) and 16th in the Downhill overall in 2025 despite only entering as a wildcard.

The off-season is a time for riders to enjoy some relaxation and recuperation before readying themselves for an intensive training block that will get race ready ahead of the first round of the 2026 WHOOP UCI Mountain Bike World Series in May.But this time of year is also an interesting proposition for teams, who are waiting eagerly to find out if they’ve done enough to secure UCI World Series Team status, and a spot at every UCI World Cup of the 2026 season.A new qualifying process was introduced at the start of the 2025 season to enhance the competitiveness and excitement of each UCI Mountain Bike World Cup, while establishing a clear development pathway to the highest level of mountain biking. All teams are required to register with the UCI to be classified as either a UCI Mountain Bike Team or a WHOOP UCI Mountain Bike World Series Team (previously known as UCI MTB Elite teams). UCI World Series Team status is awarded to 20 teams in each of the Endurance and Gravity formats, which guarantees participation at each UCI World Cup.Like in the 2025 series, the 20 teams for each format are made up of the top 15 in the UCI team rankings and five year-long wildcard spots that are awarded based on a scoring matrix.A team’s UCI points are calculated by adding together the points of the four highest scored riders of each team without making a distinction between men Elite, men Junior/U23, women Elite and women Junior/U23. These points are accrued across all UCI-registered events (not just WHOOP UCI Mountain Bike World Series points) and are scored in finals only. The rankings cut off was 28 October 2025.There is a bit of a difference for 2026 though. Unlike in 2025, points aren’t transferred with riders to their new teams, meaning there’s no opportunities for a team to make shrewd off-season signings to increase their chances of bagging UCI World Series Team status. Also, this season will see teams ranked 1-10 offered a two-year licence, and the teams ranked 11-15 offered a one-year licence, unlike last season where the top 15 ranked teams were only offered a one-year licence.Being in the top 15 provides an invitation to become a UCI World Series team, but it doesn’t guarantee participation—teams still need to accept and complete registration.Three-quarters of the UCI World Series teams decided, the remaining 10 spots are awarded to year-long wildcards decided by the Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports, while there are a number of other ways that teams and riders can bag their spot on a startline or in the start hut, including round-by-round wildcard entries and a rider’s individual UCI ranking.