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Article - 19 Dec 25
Short Track
Cross-Country
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Enduro

2025 WHOOP UCI Mountain Bike World Series Breaks Growth Records as Reforms Show Early Success

The 2025 WHOOP UCI Mountain Bike World Series delivered over 87 million cumulative views across WBD channels, attracted over 250,000 new followers on official social channels, and generated more than five million page views on its website.

In its third season as broadcaster, promoter and organiser, Warner Bros. Discovery (WBD) Sports drove the 2025 WHOOP UCI Mountain Bike World Series to new records across broadcast, digital and social platforms, and on-site fan attendance*.

2025 reached a true turning point with significant updates to UCI Regulations, including major changes to the UCI Mountain Bike World Cup qualification system and the introduction of WHOOP UCI Mountain Bike World Series Teams. These reforms build on a groundbreaking long-term partnership between WBD Sports and the Union Cycliste Internationale (UCI) launched in 2023, unifying most major mountain bike formats under a single brand for the first time.

During 16 race weekends in 10 countries across three continents, 64 UCI World Cup winners were crowned, with new overall champions emerging in all-but-one Elite category, highlighting the heightened competitiveness and excitement driven by the latest reforms. On the industry side, 30 mountain bike manufacturers secured UCI World Cup victories through their trade teams during the season with Canyon leading the table, closely followed by Cube and Specialized.

The 2025 season also welcomed an exciting new long-term partner venue in La Thuile – Valle D’Aosta  (Italy), which hosted the first-ever UCI Enduro World Cup night race, alongside the introduction of a thrilling Downhill course at a 2024 newcomer venue Lake Placid Olympic Region (USA) and the return of several iconic venues across South America, North America and Europe.

NEW BENCHMARKS SET FOR VIEWERSHIP

For the third consecutive year, the WHOOP UCI Mountain Bike World Series saw record-breaking worldwide TV viewership. WBD’s channels and platforms (HBO Max, Eurosport, discovery+ and TNT Sports) accounted for the majority of the audience, generating over 87 million cumulative views across the season. This growth was fuelled bythousands of hours of racing broadcast on over 25 partner TV and streaming channels, extending the series’ reach to fans in over 150 countries and territories worldwide.

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As part of the reform, the UCI and WBD Sports also worked closely with the teams to deliver greater exposure and enhanced marketing opportunities. Broadcast graphics were upgraded to maximise on-screen visibility and increase the media value for teams, athletes and brands, incorporating elements such as headshots, race bike images, team logos, colours, career numbers and national flags. These enhancements helped raise awareness among millions of fans watching worldwide, while creating a more cohesive and recognisable visual identity across events and media platforms.

In parallel, WBD continued to enhance its broadcasts to help viewers better understand the racing and provide deeper context for fans at home, with accessible, data-driven insights such as heart-rate zones and athlete strain metrics during races — all powered by WHOOP.

In 2025, WBD also invested in a portfolio of non-live cycling content, with the launch of two new, original documentariesGrit and Glory: Enduro Mountain Bike Racing, an inside look at the 2025 UCI Enduro World Cup season, and Race Bikes, a deep dive into the sport’s fastest machines.

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FAN-LED GROWTH

WBD takes storytelling beyond live broadcasts, capturing every moment on and off the track through comprehensive digital and social coverage.

During the 2025 season, more than 250,000 new users followed the WHOOP UCI Mountain Bike World Series official accounts (TikTok, Instagram, Facebook and YouTube), bringing the total follower count to 1.25 million. This season, social channels have continued to bring fans closer to the action whilst attracting new audiences to the sport, surpassing one billion impressions since the start of the WBD Sports era in 2023.

This interest carried over into the expanded media coverage of the series on owned and earned platforms. The new official WHOOP UCI Mountain Bike World Series website (an essential hub for all news, previews, reports and athlete profiles) saw record-breaking volumes of traffic in 2025, generating 5 million total page views (+233% vs 2024) taking the total to more than 10 million since the series’ inception in 2023.

Along with the millions of viewers watching at home and online, a record 440,000 fans attended on-site, with 97% of those surveyed saying they would return to another WHOOP UCI Mountain Bike World Series event in the future. More than 100,000 descended on Haute-Savoie alone over two weekends of racing in Les Gets and Morillon.

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Chris Ball, VP Cycling Events at Warner Bros. Discovery Sports Europe, said: “The third year of the WHOOP UCI Mountain Bike World Series has exceeded all expectations. What began as an ambitious vision a few years ago has now become one of the most thrilling spectacles on the international sporting calendar. With the continued support of the UCI, which has embraced our ambition for change, we have introduced reforms that are genuinely transforming the sport and elevating the experience for both athletes and fans.

We are proud to see these results reflect the positive response to the changes we believed in from the outset, and we remain confident that we will continue to drive growth and innovation with every new season.”

UCI President David Lappartientsaid: "From the opening rounds in Brazil in April, to four months of racing in European destinations, before returning to the American continent for the final two rounds - in the USA and Canada – the 2025 WHOOP UCI Mountain Bike World Series was an enormous success. Thanks to our collaboration with Warner Bros. Discovery Sports we have taken this leading mountain bike series to new heights, both in terms of sporting interest and international popularity. We will continue to work together to build on this success and ensure that both mountain bike athletes and fans can continue to look forward to innovative and exciting season-long competitions.”

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EYES ON 2026

The 2025 season marked the most significant overhaul in mountain bike since the inception of the UCI Mountain Bike World Cup in 1991, reshaping the sport’s landscape, raising professional standards across the series, and elevating elite teams to new levels and new audiences worldwide. Building on these strong foundations, the 2026 WHOOP UCI Mountain Bike World Series aims to deliver another record-breaking season across all four formats.

The 2026 season kicks off in May with the Race of South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years. The series will also make first-time stops at Soldier Hollow, Midway, Utah (USA) and Downhill’s spiritual home of Whistler Mountain Bike Park, British Columbia (Canada), delivering on decades of anticipation from fans, teams and athletes alike. And this is just a taste of things to come, with 14 race weekend across three continents, nine countries, including two quadruple headers and a series finale in the US at the iconic Lake Placid Olympic Region.

*Figures from January 1st – November 1st 2025

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01 Apr 26
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Today, Warner Bros. Discovery (WBD) Sports announces the return of original series Race Bikes, following the success of its debut season.Season two will air on WBD across mainland Europe (via Eurosport) and the UK and Ireland (via TNT Sports) as well as its streaming platform HBO Max. The behind-the-scenes four-part docuseries follows host Ric McLaughlin as he looks to lift the lid on some of downhill and cross-country’s most iconic bikes, meeting the riders and designers behind them and weaving each machine’s story together with rich archive footage.The first episode airs on Tuesday 7 April at 17:45 CEST (check local listings) with a deep dive into Loris Vergier’s Commencal Supreme – one of the most successful downhill mountain bikes of all time. The 30-minute episode includes interviews with the man whose name it bears – Max Commencal – shot at the manufacturer’s HQ in Andorra.Week two sees McLaughlin turn back the clock and head in search of 2011 and 2012’s most-winning bike – Aaron Gwin’s Trek Session 9.9. The American won nine UCI World Cup victories and two UCI World Cup overall titles aboard the Trek World Racing rig over the two seasons, becoming the first American to do so. McLaughlin’s search takes him to ex-manager Martin Whiteley’s house in Spain, where the pair delve into one of the most iconic periods in the sport’s history – and the bike that led the way.Episode three turns its attention to cross-country and one of the most cutting-edge designs to line-up on the current start grid – the Cannondale Scalpel. The show delves deep into the American manufacturer’s story and how it went from underdog to the top of the world, while also covers the career of 2020 Olympic gold medallist and Cannondale Factory Racing rider, Jolanda Neff.The series wraps up with one of the most mysterious bikes to grace the WHOOP UCI Mountain Bike World Series – Loïc Bruni’s Specialized Project Black. Developed out in the open but always kept relatively unmarked and under wraps, it’s the most cutting-edge bike to be covered yet on Race Bikes, and the first that McLaughlin has got to experience himself.Ric McLaughlin, Producer, Director and Presenter of Race Bikes, said: “Race Bikes is all about the bikes, but behind each one is a fascinating person and an equally fascinating story - how the bike was created and how it ended up where it is today. If you’re a core fan, you’ll definitely take something from it, but even if you only rode bikes as a kid and haven’t touched one in 20 years, there’s still something here for you.”This season follows on from the success of season one, where the four-episode series reached 3.3M viewers on linear TV (Eurosport and TNT Sports). All episodes of season one are currently available to stream on HBO Max.Schedule (timings subject to change, check local listings):Episode 1: Loris Vergier’s Commencal Supreme, Tuesday 7 April, Eurosport / TNT Sports, 17:45 CEST.Episode 2: Aaron Gwin’s Trek Session 9.9, Tuesday 14 April, Eurosport / TNT Sports, 17:30 CESTEpisode 3: Jolanda Neff’s Cannondale Scalpel, Tuesday 21 April, Eurosport / TNT Sports, 18:00 CESTEpisode 4: Loïc Bruni’s Specialized Project Black, Tuesday 28 April, Eurosport / TNT Sports, 17:45 CESTAll episodes will be available on demand on HBO Max.In addition to Race Bikes, WBD Sports’ documentary The Cycle is now available to stream on HBO Max. The 60-minute documentary follows five riders including WHOOP UCI Mountain Bike World Series stars Lachlan Stevens McNab (Trek - Unbroken DH) and Evie Richards (Trek - Unbroken XC) and goes behind-the-scenes to reveal what it means to live as a professional rider.The 2026 WHOOP UCI Mountain Bike World Series season kicks off on May 1 in MONA YongPyong, South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years. Live and on-demand coverage of every race is available through WBD’s channels and platforms including Eurosport (Europe) and TNT Sports (UK & Ireland) with streaming on HBO Max, as well as around the world through WBD’s broadcast partners.

Article
31 Mar 26
GoPro Announced as Official Wearable Camera Supplier of WHOOP UCI Mountain Bike World Series
Downhill

Warner Bros. Discovery (WBD) Sports Europe and GoPro are proud to confirm a new two-year partnership for the WHOOP UCI Mountain Bike World Series.The American technology company continues as Official Supplier of the WHOOP UCI Mountain Bike World Series, with the role of Official Wearable Camera Supplier across all UCI Downhill World Cup rounds.Cutting‑edge helmet-mounted GoPro cameras will deliver immersive live rider perspectives from the world’s most demanding mountain bike courses. Top downhill riders — including reigning Men Elite UCI Downhill World Cup overall champion Jackson Goldstone (Santa Cruz Syndicate) and others — will provide fans with in‑depth course previews and exclusive content shared throughout the season on WHOOP UCI Mountain Bike World Series and GoPro’s social channels, including @GoProBike Instagram and YouTube. GoPro integrations will also feature across Cross‑country and Enduro, where Carlson on Course will continue to offer expert course reviews alongside guest riders. As part of the partnership, GoPro will also receive dedicated on‑course branding visibility and a dedicated expo area on-site.GoPro makes the world’s best POV cameras for mountain biking—whether riders want the ultimate creative flexibility of the MAX2 360 camera or the unmatched, immersive perspective of HERO13 Black paired with the Ultra Wide Lens. GoPro’s Emmy® Award-winning HyperSmooth video stabilization, combined with a durable, waterproof design, helps capture unforgettable rider moments and perspectives—regardless of conditions. Learn more about GoPro’s mountain bike cameras and accessories at GoPro.com.Rick Loughery, Senior Vice President of Global Marketing and Digital Commerce at GoPro, said: “Continuing our partnership with the WHOOP UCI Mountain Bike World Series is easy decision. GoPro is deeply committed to the mountain bike community, and we’re excited to empower riders and athletes to capture the speed, skill, and intensity of UCI Downhill World Cup racing with perspectives only GoPro can provide.”Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We’re thrilled to continue our partnership with GoPro for the WHOOP UCI Mountain Bike World Series. This relationship is built on long standing trust and a shared vision, developed over many years of close collaboration. Our ambition is always to put fans right at the heart of the action, and no one does that better than GoPro. Their innovative camera technology delivers truly immersive perspectives, bringing the intensity, speed and emotion of racing to our broadcasts and digital platforms.”  The 2026 WHOOP UCI Mountain Bike World Series season kicks off on May 1 in MONA YongPyong, South Korea – marking the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years.

Article
17 Mar 26
UCI Mountain Bike Continental Series to award Golden Tickets into the WHOOP UCI Mountain Bike World Series
Short Track
Cross-Country
Downhill

The Golden Ticket system will celebrate standout riders in the UCI Mountain Bike Continental Series, offering emerging talent a fast‑track opportunity to join the world’s elite. Riders who claim a Golden Ticket earn the right to enter any round of the WHOOP UCI Mountain Bike World Series, marking a major milestone in their competitive journey.Launched in 2025, the UCI Mountain Bike Continental Series which are run in collaboration with the Continental Confederations, bring together high-level competitions across each region of the world.  In 2026, the five UCI Mountain Bike Continental Series comprise of 39 events across 27 countries worldwide in Cross-country Olympic (XCO) and Downhill (DHI). These Series provide a vital steppingstone between regional racing and elite international competition by offering UCI points and now, a direct pathway to the WHOOP UCI Mountain Bike World Series.HOW GOLDEN TIKCETS WORKAt every qualifying UCI Mountain Bike Continental Series round, the top three finishers in each eligible category (excluding athletes already registered with a WHOOP UCI Mountain Bike World Series Team) will receive a Golden Ticket during the podium ceremony.A Golden Ticket grants that rider a coveted starting place at one WHOOP UCI Mountain Bike World Series round of their choosing within 52 weeks of receiving it, providing a springboard onto the world stage. The eligible categories are as follows:XCO: Elite Men, Elite Women, Under‑23 Men, and Under‑23 WomenDHI: Elite Men, Elite Women, Junior Men, and Junior WomenThis initiative puts a spotlight on emerging talent from the Continental circuit, rewarding standout performances with the opportunity to race alongside the world’s best and gain international exposure on the road to a long-term professional career.Find out more information on the UCI regulations here.Discover the 2026 UCI Mountain Bike Continental Series calendar here.

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